Advertising in Newsletter

We discussed earlier the advantages of having advertising
space in your newsletters. In this article we will discuss
advertising in other companies’ newsletters and how it can
be as equally beneficial.

By advertising in other newsletters, you can reach an
audience which is highly targeted and cost effective.
Moreover, you can never be accused of spamming as all the
recipients have subscribed to the newsletter. There are so
many newsletters out there covering so many different topics
that it's easy to find highly targeted ones to advertise in.
So if you've matched the newsletter to the product you're
selling, you've reached your target audience to a tee.

Almost all newsletters are archived, thousands of people
read these archives, and your ad will be seen by these
people at no extra cost. This can bring in exposure and
extra sales on a long term basis. Besides, newsletter
publishers may have already developed a trust between
themselves and their readers. Just by placing your ad in the
newsletter, it's more likely to be read because it appears
in a publication they like and trust.

Newsletter advertising is not only effective, it's cheap as
well. A 5 line ad in a newsletter that goes to 3000 people
will cost you between $5 and $25 per issue. With so little
risk involved, this is definitely worth it.

************************************************************
Buying Ads in Other Newsletters
************************************************************

Just as you can sell advertising, you can also buy
advertising in newsletters. You can use those ads to promote
your business or to invite people who read newsletters to
read your own.

Again, you have to pick your partners carefully. There’s no
point just picking a newsletter with the cheapest rates; you
want to make sure you choose an outlet that appeals to the
same buyers as you. You also need to think about where your
ad is going to be placed. In general, the higher the
position the better. And the more the merrier too. Don’t
expect a huge response from a single ad. It’s always best to
think of advertising in terms of a campaign. You’ll get a
better deal—and better results—if you reserve an advertising
slot for four or five issues than if you buy them one at a
time.